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Palmeiras was founded in August 1914, represented by the eight stars on the club's crest. According to the information gathered, 🗝 the eight stars make direct reference to the month of August, signifying the club's birthdate. Even though there are eight 🗝 stars, Palmeiras proudly displays a ninth red star on special occasions, symbolizing the Copa Rio de 1951 victory, considered the 🗝 first-ever club World Championship.

Once I found out about the significance of the eight stars to the fans of Palmeiras, these 🗝 eight stars began to feel more personal and meaningful. I had a burning desire to know how those stars impacted 🗝 the fan base and learn how the team interacted with their supporters. As the true essence of these stars stood 🗝 out, I grasped the need to not only celebrate their meaning but also utilize this symbol to strengthen fans' connections 🗝 with the club.

In an attempt to strengthen that bond between fan and team, I started the "Verde e Branco Stars" 🗝 program, aimed directly at Palmeiras' most devoted fans who display their passion and support furthest. Members are encouraged and given 🗝 access to special events and Palmeiras merchandise - star T-shirts, badges, and other exclusive memorabilia celebrating the club crest and 🗝 the eight stars.

Following the implementation of the program in June 2024, the number of passionate Palmeiras fans continued to swell 🗝 significantly, with many new "Verde e Branco Stars" participating. As a direct result of this uptick in dedicated participants, the 🗝 merchandise sales jumped, leading to higher Palmeiras profits. More impressive than the funds generated was the formation of a stronger 🗝 collective identity rooted in the club's proud history and tradition.

Throughout my analysis, I realized that harnessing the psychological impact of 🗝 these symbols in both understanding and relating to human cognitive processing improved my project's outcomes beyond expectations. Leveraging the power 🗝 of empathic designs enabled and enhanced the connection between fans with their affection and dedication towards the club.

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