From the players perspective, Many NBA players use social media platforms such as Twitter, Instagram, and TikTok to connect with fans, share their lives and promote their personal brands.

How the plan works. Under Twitter's new subscription service, users will gain access to account verification for a monthly fee ofR$8, which amounts toR$96 per year. Previously, the company verified celebrities, politicians, journalists and prominent figures on a case-by-case basis in an effort to prevent impersonation.